Privacy Policy

Sprice Group LLC, doing business as Sprice Auto (“Sprice Auto,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.spricegroup.com, contact us, or otherwise interact with our business.

By using our website or submitting information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide through our website, by email, over the phone, or through another form of communication. This may include:

  • First and last name

  • Email address

  • Phone number

  • Company or business name

  • Vehicle interests or requirements

  • Questions, messages, and inquiry details

  • Appointment, delivery, or purchasing preferences

  • Any other information you choose to provide

Submitting your phone number authorizes us to call or text you regarding your inquiry or an existing business relationship. It does not constitute consent to receive unrelated marketing messages unless you separately agree to receive them.

Our general inquiry forms are not intended to collect Social Security numbers, driver’s license information, banking information, payment-card details, or other highly sensitive information. Please do not submit this information through a general website form.

Information Collected Automatically

When you visit our website, certain information may be collected automatically by our website platform and service providers. This may include:

  • Internet Protocol address

  • Browser and device type

  • Operating system

  • Approximate location based on IP address

  • Pages viewed and actions taken on the website

  • Referring website or search engine

  • Dates and times of visits

  • Cookie and similar technology information

This information helps us operate, secure, understand, and improve the website.

2. How We Use Information

We may use collected information to:

  • Respond to questions and vehicle inquiries

  • Provide information about vehicle availability, condition, mileage, pricing, history, equipment, or upfit options

  • Schedule vehicle viewings, inspections, calls, or appointments

  • Communicate about a potential or completed vehicle purchase

  • Coordinate delivery, transportation, documentation, or related services

  • Maintain customer and business records

  • Operate, maintain, secure, and improve our website

  • Understand how visitors use the website

  • Detect or prevent fraud, misuse, and security incidents

  • Enforce our agreements and protect our legal rights

  • Comply with applicable laws and legal obligations

We may also use your information for marketing communications when permitted by law and, where required, after obtaining your consent. You may opt out of marketing communications at any time.

3. Cookies and Analytics

Our website may use cookies and similar technologies. Cookies are small files stored on your browser or device that help websites function and provide information about website usage.

Cookies may be used for:

  • Essential website functionality

  • Security and fraud prevention

  • Remembering website preferences

  • Measuring traffic and website performance

  • Understanding how visitors interact with the website

Our website is hosted through Squarespace, which may place necessary, functional, or analytics cookies and collect technical information in accordance with its own privacy practices.

You can control or delete cookies through your browser settings. Disabling certain cookies may cause parts of the website to function incorrectly.

If we add additional analytics or advertising technologies in the future, such as Google Analytics or the Meta Pixel, we will update this Privacy Policy and provide any notices or choices required by applicable law.

4. How We Share Information

We may disclose information in the following circumstances:

Service Providers

We may share information with companies that help us operate our website or business, including website hosting, communications, information technology, data storage, vehicle transportation, inspection, vehicle-history, documentation, and professional service providers.

These providers receive information only as reasonably necessary to perform services for us.

Business Transactions

If Sprice Auto is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction.

Legal and Safety Purposes

We may disclose information when we reasonably believe doing so is necessary to:

  • Comply with a law, regulation, court order, subpoena, or legal process

  • Respond to lawful requests from government authorities

  • Protect the rights, property, or safety of Sprice Auto, our customers, website visitors, or others

  • Investigate suspected fraud, misconduct, or security threats

  • Enforce our agreements or policies

With Your Direction or Consent

We may share information when you request, direct, or consent to the disclosure.

We do not sell or rent personal information for money. We also do not currently use personal information for cross-context behavioral advertising.

5. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Respond to and manage your inquiry

  • Complete or document a business transaction

  • Maintain appropriate business and tax records

  • Resolve disputes

  • Protect against fraud or misuse

  • Meet legal, accounting, and regulatory requirements

Retention periods may vary depending on the type of information and the reason it was collected. When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

6. Information Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.

However, no website, email system, transmission method, or electronic storage system can be guaranteed to be completely secure. You should use care when sending sensitive information electronically.

7. Third-Party Websites and Services

Our website may contain links to third-party websites or services, such as vehicle-history providers, mapping services, social media platforms, manufacturers, or other outside resources.

We do not control and are not responsible for the privacy, security, accuracy, or content of third-party websites. Your interaction with those services is governed by their respective privacy policies and terms.

A link to a third-party website does not necessarily mean that we endorse or are affiliated with that party.

8. Your Choices and Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

  • Request information about the personal information we maintain about you

  • Request access to or a copy of your personal information

  • Request correction of inaccurate personal information

  • Request deletion of certain personal information

  • Withdraw consent where processing is based on consent

  • Opt out of certain marketing communications

  • Request information about certain disclosures of personal information

These rights may be subject to legal exceptions. For example, we may retain information needed to complete a transaction, maintain legally required records, prevent fraud, or establish and defend legal claims.

To submit a privacy request, contact us at info@spricegroup.com. We may need to verify your identity before completing a request. We will not unlawfully discriminate against you for exercising an applicable privacy right.

To stop receiving promotional emails, use the unsubscribe instructions included in the message or contact us directly. You may continue to receive non-promotional communications relating to an active inquiry or transaction.

9. Children’s Privacy

Our website and services are intended for adults and are not directed toward children under 13 years of age.

We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take reasonable steps to delete it.

10. Visitors From Outside the United States

Sprice Auto is based in the United States, and information collected through our website may be processed and stored in the United States.

If you access the website from another country, you understand that applicable privacy and data-protection laws may differ from those in your location.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, business practices, technology, or legal obligations.

The revised policy will be posted on this page with an updated effective date. Your continued use of the website after an update constitutes acknowledgment of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy-related request, contact:

Sprice Group LLC, doing business as Sprice Auto
Website: www.spricegroup.com
Email: info@spricegroup.com
Phone: (516) 903-3815